Should big brands make a move into social media?
Last night, as a guest speaker at The Future Laboratory’s idea networking event, I had the opportunity to chat about who is doing what in social media, and the pros and cons of big brand’s moves into...
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Four ways in which consumers use social media to influence the business life
It is crystal clear that social media have an impact on the business world, everyone has been agreeing on that for a long time already. However, it is interesting to think of the ways in which...
View ArticleCitibank points the way as it addresses customer complaints via Twitter
Citibank is taking to Twitter to respond to those snarky comments made by customers unhappy with the service they have received.
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Your Insight Wanted: Help build a B2B social media plan
Along with Kate Warwick, the founder of PR Savvy, we are developing a social media public relations plan, and workshops, to help a number of the agency’s B2B clients prepare for how they will approach...
View ArticleWho owns your Twitter profile – employer or employee?
Whilst most employment contracts explicitly prohibit employees taking copyrighted assets with them when parting ways with their employer, it is unclear as to whether social media assets like Facebook...
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